Andrew Armstrong
Experienced and reliable Content Marketing Manager, Videographer, and Motion Graphics Artist with over two decades of expertise. Specializes in delivering innovative and analytical marketing solutions. Committed to delivering captivating designs through strategic storytelling and visually dynamic content.
My Creative Process
Innovate
Explore my audience’s interests, pain points, and objectives to uncover hidden insights and possible solutions.
Design
Push boundaries, blending trends with timeless elements striking a perfect balance between creativity and functionality.
Promote
Leverage a multi-channel approach, strategically deploying targeted ads, engaging social media content, and compelling email campaigns to reach my audience at every touchpoint.
Engage
Use analytics tools to track key performance metrics, such as engagement rates, click-through rates, conversion rates, and social media metrics. Use insights to refine strategies and optimize campaigns for better results.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin
Experience
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2002 - 2007
Editor/Videographer -WHAS-11
Edited segments for newscasts using both linear and non-linear editing. Worked closely with reporters and producers to mold informative and engaging content that consistently led to #1 ratings.2002 -
2007 - 2013
Producer/Director -Kroger Television
Managed all aspects of Kroger Television from scriptwriting to shooting, post-production, and directing live broadcasts. Ensured projects remained on time and under budget while increasing sales and service.2007 -
2013 - 2016
Producer/Owner -Distilled Pixel
Developed compelling and actionable content for clients using a combination of skillful storytelling and dynamic visuals in motion design. Strong organizational skills and time management allowed me to consistently juggle multiple campaigns while maintaining brand consistency and integrity. Served both B2B and B2C industries specializing in SaaS content creation.2013 -
2016 - 2019
Social Media Manager - Red Hog
Using an omni-channel strategy developed strong marketing campaigns via social media, print advertising, and email that upheld brand identity. Elevated brand awareness by increasing social media following by 700%.2016 -
2016 - 2023
Content Marketing Specialist -Freelance
Leveraged data, research, and trends to produce a wide array of creative campaigns for local and national clients for B2B and B2C industries. Provided engaging and influential content that resonated with their audience, leading to increased brand engagement. Adapted to industry trends by analyzing content performance metrics.2016 -
2023 - Present
Content Marketing Manager -Industrial Process Systems
Using an omni-channel strategy developed strong marketing campaigns via social media, print advertising, and email that upheld brand identity. Elevated brand awareness by increasing social media following by 700%.2023
About Me
I bring 20+ years of expertise delivering innovative and analytical content marketing solutions. Throughout my career, I have specialized in creating captivating designs through strategic storytelling and visually dynamic content. One of my key accomplishments includes building strong brand awareness campaigns through targeted ads, attention grabbing trade show productions, engaging social media content, and clickable email campaigns.
By leveraging data, research, and industry trends, I have successfully redesigned hundreds of campaigns. One of my most recent overhauls netted a remarkable increase in social media traffic of over 400% and $8.5 million in increased sales in a three month period.
My ability to adapt to industry trends and analyze content performance metrics has allowed me to consistently provide engaging and influential content that resonates with the audience, leading to increased brand engagement. Additionally, my strong organizational skills and time management have enabled me to juggle multiple campaigns while maintaining brand consistency and integrity.
Thank you for considering me for a role in your organization. I’m eager for an opportunity to discuss how my experience and skills can help reach and engage your customers.
-Sincerely
